The brief was to develop a refined visual identity that elevated the brand and translated seamlessly across digital and traditional platforms. My team and I created an identity anchored in a monochromatic palette, considered typography, and understated art direction applied across video production, product photography, and lifestyle imagery.

The final deliverables included product and lifestyle photography, a campaign lookbook, packaging style, website, out-of-home advertising, and a 10-second promotional video for social media, which achieved a 19% view-through rate. Following launch, the website recorded a 2.5% click-through rate, reflecting strong engagement with the campaign.