The brief was to create a refined visual identity that would elevate the brand and translate cohesively across both digital and traditional platforms.

As Creative Lead, I developed a clean, minimal identity built around a monochromatic palette, considered typography, and understated art direction - evoking a sense of quiet luxury and contemporary elegance.

I art directed the product photography and post-production, and designed the campaign lookbook, website, out-of-home advertising, and a 10-second promotional video that lived across the brand’s social media which achieved a 19% video view-through rate. Overall, after campaign launch the website achieved a 2.5% click-through rate reflecting strong engagement.