Ithra Exhibition
Exhibition-scale installation translating the energy industry into an interactive experience.
Collaboration to deliver an interactive exhibit for the Energy Exhibition at Ithra, Saudi Arabia, designed to inspire interest in science and engineering.
Scope included spatial design, interactive installations, and motion, creating a cohesive, immersive environment.
Dual-language (Arabic/English) content highlighted Saudi Aramco’s operations within a broader, future-focused energy narrative. A 24-screen, 12-player interactive experience recreated a petroleum control center, exploring production, refining, and distribution through collaborative touchscreen play.
ClientAgencyKing Abdulaziz Center for World Culture (ithra)
newangle
Roleart director
DeliverablesSpatial design
Interactive installation
AV & Motion