ithra Exhibition
Exhibition-scale installation translating the energy industry into an interactive experience.
Collaborated with an agency to deliver an interactive exhibits for the Energy Exhibition at Ithra, Saudi Arabia—designed to inspire interest in science, technology, and engineering.
The work spanned spatial design, interactive installations, and motion design, creating a cohesive and immersive learning environment. Dual-language (Arabic/English) exhibits highlighted Saudi Aramco’s operations, framing oil and gas within a broader, future-focused energy narrative.
At the center of the experience, a 24-screen, 12-player interactive game recreated a petroleum control center, allowing visitors to explore production, refining, and distribution through collaborative, touchscreen-based play.
ClientAgencyKing Abdulaziz Center for World Culture (ithra)
newangle
Roleart director
DeliverablesSpatial design
Interactive installation
AV & Motion