Ithra Exhibition

Exhibition-scale installation translating the energy industry into an interactive experience.

Collaboration to deliver an interactive exhibit for the Energy Exhibition at Ithra, Saudi Arabia, designed to inspire interest in science and engineering.

Scope included spatial design, interactive installations, and motion, creating a cohesive, immersive environment.

Dual-language (Arabic/English) content highlighted Saudi Aramco’s operations within a broader, future-focused energy narrative. A 24-screen, 12-player interactive experience recreated a petroleum control center, exploring production, refining, and distribution through collaborative touchscreen play.

Client
Agency

King Abdulaziz Center for World Culture (ithra)

newangle

Role

art director

Deliverables
  • Spatial design

  • Interactive installation

  • AV & Motion