I led the visual direction for a campaign focused on raising awareness about the urgent need for climate action. A bold orange was used to convey urgency and represent the rising heat and environmental crises driven by global warming. In contrast, a gradient of calming blues and greens introduced a sense of hope—signaling everyday solutions and a healthier, more sustainable future.

Deliverables included a full campaign brand identity, printed posters for an urban rollout, digital ads, social media assets, and branded merchandise such as tote bags and stickers.