Fight Climate Change
Client
StopFossilFuels
Role
Art Director
Campaign aimed to raise awareness about the urgent need to act on climate change.
The bold use of orange was chosen to evoke a sense of urgency and convey the heat and environmental crises linked to global warming. In contrast, the calming gradient of blue and green represented hopeful, everyday solutions and a vision of a healthier planet. Final deliverables included print posters, social media ads, and Instagram Stories.
Results:
28% increase in Instagram engagement
17% increase in email signups