Snapchat at IAB NewFronts

Create a bold and immersive brand presence for Snapchat at IAB NewFronts, showcasing its future vision through a multi-screen cinematic opening, interactive presentation, and innovative use of AR and motion design.

Snapchat

VML

Role

Agency

Client

Associate Creative Director

Deliverables

Each Spring, the IAB NewFronts in New York City offers the industry an exclusive preview into the future of digital media. In 2023, Snapchat unveiled it’s bold new vision that blended immersive storytelling, technology, and strategic brand expression.

To kickoff Snapchats vision for new business, we concepted and produced a video spot designed to open the event. The creative featured a journey into the fantastical world of Snapchat, brought to life across three synchronized moving front screens and a large-scale LED back screen.

The cinematic spot was carefully choreographed to captivate audiences from the first frame—serving as both a narrative and technical centerpiece.

  • Experiential Design

  • Motion & Video

  • Augmented Reality

  • Presentation Design

  • Branded Event

In addition, our team was tasked with delivering an interactive brand presence throughout the event.
This included:

  • Motion graphics and AR-enhanced visuals that responded to real-time cues

  • A fully designed spatial experience that mapped to a 1–2 hour presentation across multiple speakers and segments

  • Augmented reality activations that allowed attendees to interact with Snap content in new, playful ways

  • A cohesive visual identity that threaded through every screen, transition, and touchpoint—ensuring the brand felt both elevated and unmistakably Snap

By merging tech innovation with storytelling flair, we turned Snapchat’s IAB NewFronts debut into more than a showcase—it became a memorable moment of presence that embodied the brand’s playful spirit and future ambitions.

Lastly, the team also produced two promotional videos highlighting how influencers engage with Snapchat, along with a business-focused piece demonstrating the platform’s value for brands.