NewFronts
Client
Snapchat
Agency
VML
Role
Associate Creative Director
Deliverables
Event
Experiential
Motion
During the IAB NewFronts 2023 event, a video spot was displayed on stage showcasing the unique vision of Snapchat's new business.
The video brings to life the fantastical world of Snapchat and is synchronized across three moving front screens and a large-scale back screen, serving as the event's opening.
Additionally, we were asked to establish a strong brand presence for Snapchat during IAB NewFronts ‘23 event. This was a large-scale project that involved motion graphic designers, augmented reality, and digital designers.