The activation featured surreal, dynamic makeup filters applied across a diverse cast of models—demonstrating how AR can reimagine expression, education, and routine within the beauty space. Close-up product visuals highlighted oils, serums, gels, and powders—designed to feel tactile and expressive.

Visual direction spanned projection-mapped installations, digital touchpoints, and printed materials, creating a cohesive, immersive brand experience. As Associate Creative Director, I led visual direction across digital, spatial, and branded content, collaborating closely with production, strategy, and tech teams.