Beauty Augmented was a conceptual experiential Snapchat B2B event designed to position Snapchat as a key tool for leaders in the beauty industry.

The event space featured 4-metre-high LED screens presenting Snapchat’s capabilities and their relevance to beauty businesses. Visually, the identity drew from surreal, dynamic makeup filters applied to a diverse cast—demonstrating how augmented reality can reimagine beauty expression, education, and everyday routines. In the centre of the space, attendees could interact with an AR makeup filter and apply it to themselves in real time.

The environment was mapped and rendered using SketchUp and Twinmotion, with the identity applied across large-scale digital screens, immersive backdrops, and wayfinding to guide guests through the warehouse venue.

In the lead-up, the campaign extended across OOH advertising, a dedicated website, targeted email content, and social media.