DMEXCO is an annual global trade fair for digital marketing and advertising, and for this high-profile event, we developed a unified visual identity that reflected Google’s core values.

Rooted in Google's signature white aesthetic, the concept emphasized storytelling through warm, authentic photography—showcasing how the company supported small to mid-size businesses during the COVID-19 pandemic. Animated frames encircling each image symbolized Google’s quiet yet essential role in helping businesses adapt.

The identity extended seamlessly across digital, environmental, and printed touchpoints, delivering a consistent and human-centered brand experience throughout the event.