For a London-based non-profit’s climate action campaign, I developed a visual direction that referenced the earth’s atmospheric conditions: deep reds for rising heat and green–blue tones for the balance of skies and oceans.

Implemented across multiple London boroughs, the campaign’s creative outputs included a full brand identity and a series of screen-printed posters on biodegradable paper using soy-based inks. Each poster featured a QR code linking to a dedicated website that listed sustainable businesses and brands across categories such as fashion, travel, and technology.

Designed to inspire immediate action, the campaign achieved a 2.4% poster-to-website interaction rate and converted 28% of those visitors into sign-ups—over 10× higher than the typical offline-to-online benchmark.