The campaign was implemented across local neighbourhoods through a series of screen-printed posters, produced on biodegradable paper using soy-based inks. Each poster featured a QR code linking to a dedicated website showcasing sustainable businesses across fashion, travel, and technology.

The visual direction was informed by atmospheric conditions, using deep reds to reference rising heat alongside green and blue tones drawn from land, sky, and ocean.

The campaign encouraged immediate engagement and converted 28% of visitors into sign-ups.