I led the visual direction for a London-based non-profit’s multi-channel climate action awareness campaign, using a calming blue–green gradient to evoke hope, reflect the beauty of the environment, and highlight everyday, achievable solutions for a healthier, more sustainable future.

Implemented across multiple boroughs in London, the campaign’s creative outputs included a full brand identity, screenprinted posters on biodegradable paper with soy-based inks and an informational website offering practical tips to reduce carbon footprints.

Designed to inspire immediate action, the campaign achieved a 2.4% poster-to-web interaction rate and converted 28% of those visitors into sign-ups — over 10× the typical offline-to-online response benchmark.